Follow by Email

Sunday, June 2, 2013

Share your opinion with us!

We're conducting a short survey about Smartphone Apps and we need your help!

It's only 6 questions and will take you less than a minute to complete.  It's also anonymous as we'll collect NO personally identifiable information.

Here's the link.

http://www.surveymonkey.com/s/8TLG2CK

When you're done with the survey, please share it with your friends and ask them to participate too!

Thank you!

James Kashork
CEO

Thursday, April 18, 2013

TheReceivingLine.com Photo Contest!



To celebrate the launch of our new wedding market software, TheReceivingLine.com,  we're hosting a Facebook Photo Contest.  Visit our Facebook page and click on the "Photo Contest" Tab to enter or vote for one of the entries!



Monday, March 11, 2013

Our Latest Product Launch, TheReceivingline.com



We've been working like crazy on our latest product and we're getting close to launching the Beta and we wanted to give you a glimpse of TheReceivingline.com.

TheReceivingline.com is a new web-based app designed for the wedding market.  We offer the ability to attach photos and videos to your Wedding Invitations, Save the Dates and Announcments.  We also offer a tool to effortlessly gather all the photos and videos that your guests take on your wedding day.  Check out this short video to get a glimpse of the photo and video tool.


We're really excited about this new product and the features it offers.  We've built it using the feedback we received from real Brides and Grooms.  They told us to keep it simple and we did.  Couples don't need to spend their time getting their guests to download an app they'll only use once, because there's no app to download and the wedding guests do not need an account to upload photos and videos.  Guests can upload photos from any web enabled phone, computer or tablet, and photos can be imported from Facebook or Instagram.  

We've carefully thought through the privacy options the Happy Couple decide who sees the photos and how they get shared.  When the bride and groom do want to share the photos, they can share them on Facebook, or any social platform they choose, and they can download them, or print them. 

We should be launching the Beta in the next few weeks.  Sign up for launch updates on the website!

Click Here to visit the Website and learn more about TheReceivingline.com!

Thursday, August 9, 2012

Redsill Is Going Mobile!

We've been working on a major update to our Redsill.com product site, and we're ready to have you help us test it out.

Redsill.com is going mobile!

When the site is finished you'll be able to create mobile web pages, upload photos and videos and share them all from your Mobile Device!

Currently we are looking for your feedback in testing out the site.  If you are interested in participating in a short private beta, please email us here and we'll send you a link with all the details!

Thursday, August 2, 2012

Redsill.com product video!

Check out our new product video for Redsill.com!  We launched it in May and are about to roll out an update which will make the site completely Mobile. Create mobile web pages to share your photos from your smartphone!




You can find out more about the site at http://www.redsill.com

Thursday, July 19, 2012

QR Codes are Fine! Businesses Are Not Giving People What They Want!

There has been lots of press lately about why QR Codes are not gaining consumer adoption, why businesses are frustrated with them, and whether or not they will be around for very long.


I had an interesting experience while reading my local business journal today. I happened to look through the classified advertising section and found that 5 out of the 28 Ads contained QR Codes.  That's slightly less than 20%, which is not too bad.


The first thing I noticed was that none of the codes we're branded, effectively missing an opportunity to further promote the brand.


Next I took the time to scan each of the codes to see how each business had done, adding QR Codes to their ads.  The good news is that all of the codes actually scanned, but this is where it really got interesting and unfortunately all to predictable.


The first code I scanned contained a broken link and didn't take me anywhere
The next four codes took me to web pages that were almost completely unusable from my smartphone. 


20% of the ads had used a tool that could have given their ad an "edge" over their competition, but they failed to use it well.


DON'T BLAME THE TOOL!


Consumers want mobile to work well.  They want to have a good experience using the technology.   When we as business owners fail to use a tool well, and it creates a frustrating experience for the consumer, we shouldn't blame the tool for not working.  We need to think through the entire user experience.  


No matter how you feel about Apple products, one thing they have artfully illustrated is that the user experience matters.


The next time you plan to use QR Codes in your advertising or other material, please do us all a favor, and make sure you're not going to frustrate the users in the process.  


If you need some help, or just want to bounce some ideas around, give us a call.  We'd be glad to help!